Online marketing – an attractive instrument for advertisers

The number of Internet users and the time they spend online is increasing. The continuing spread of high-speed broadband Internet connectivity and of flat rates are each doing their part in this. The former allow for increased use of effective online advertising formats with videos and Flash animations. Interactivity and the direct measurability of the Internet medium help to set online campaigns apart from conventional advertising. Besides, the tools used for planning, tracking, reporting and optimization are becoming ever more effective. In a word: advertising on the Internet offers a tangible added value – and its share of the total advertising market will keep increasing.

Two business strategies have emerged in the marketing of advertising space on the Internet: on the one hand portals like WEB.DE and GMX, as well as online offshoots of publishers who only sell ad space on their own Web sites. And on the other hand, independent marketing agents like the AdLINK Group, who focuses its efforts entirely on marketing third-party sites.

The AdLINK Group is a leading European supplier of online performance-based marketing solutions. The AdLINK Group reaches over 100 million unique users around the world via its brands affilinet (www.affili.net) and Sedo (www.sedo.com). With the aid of our own sophisticated advertising technology, visitors to over 6 million internet domains and websites are converted into sales leads and customers.