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| Home - Press - Press release: AdLINK Group backs behavioural targeting as growth engine for pan-European online campaigns |
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AdLINK Group Websites
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01.02.2007 Press release: AdLINK Group backs behavioural targeting as growth engine for pan-European online campaigns Leading independent marketing network introduces European targeting strategy Montabaur, 1st February, 2007. AdLINK Group is introducing a European behavioural targeting strategy. The objective of this strategy is to be the first to offer media agencies and advertising companies a pan-European platform for online campaigns controlled by behavioural targeting. “Behavioural targeting will increasingly develop into a strong growth area for pan-European online advertising”, according to Stéphane Cordier, CEO of AdLINK Group. Such campaigns are playing an ever more important role in the marketing strategies of leading European brands. According to the latest EIAA study titled ‘Marketers Internet Ad Barometer 2006’, 92 percent of these companies expect to almost double their pan-European campaign budgets by the year 2008. “Online behavioural targeting will further enhance campaign performance by a factor of up to four. With AdLINK, advertisers will soon enjoy the possibility of also exploiting this strength in their pan-European campaigns”, explains Cordier. “Behavioural targeting is an ideal complement to our product portfolio and will increase the advertising effectiveness of national and international online campaigns.” In addition to offering approach parameters such as content, context and socio-demographic criteria, AdLINK will provide media agencies and advertisers an additional planning tool based on the effectively measured behaviour of a website visitor. “Apart from target-group specialization, reach is also a significant factor in the success of international online campaigns”, says Marc Stilke, COO of AdLINK Group. “With our leading independent network and wide geographic reach in Europe, AdLINK offers an ideal platform for centrally controlled pan-European online campaigns.” AdLINK can seamlessly implement campaigns in over 20 major markets. With more than 3,000 well-branded websites in our international display network, media agencies and advertisers therefore have the possibility of reaching 84 million internet users throughout the whole of Europe. “For our clients, this European presence features not only high reach, but also the advantage of being able to plan, book, control and pay for their international campaigns centrally through a single partner”, explains Stilke. Within the framework of the behavioural targeting strategy, AdLINK has developed a new product line which offers marketing opportunities via re-targeting and behavioural targeting. With this tool, online campaigns are possible which are not based on general socio-demographic findings but on the actual behaviour of the respective internet users. Behavioural target groups can be identified and accurately addressed with online advertising. “The new behavioural targeting product line will ideally complement our existing product lines”, assures Cordier. In a first step, behavioural targeting will be available to AdLINK clients in Germany and Switzerland from 2007. “With the new AdLINK product range in the field of display marketing and together with our specialists affilinet, Sedo, Composite and net:dialogs, media agencies and advertisers will in future be in a position to implement their online campaigns in all areas of digital marketing with precision targeting and high reach at pan-European level. AdLINK Group is therefore the prime partner for efficient and innovative digital marketing solutions in Europe.” „Our new behavioural targeting solutions will provide advertisers with increased campaign performance and incredible scale in Europe that can only be achieved on a network the size of AdLINK”, says Marc Stilke. „We are looking forward to introduce a suite of behavioural targeting capabilities to further assist advertisers in reaching online consumers without any spreading loss.” About AdLINK Group forms with the AdLINK Group the leading independent marketing network for digital marketing solutions in Europe. With AdLINK Media, affilinet, Sedo, Composite and net:dialogs, AdLINK Group boasts specialists in the business fields of display-, affiliate-, domain-, e-mail-, direct- and dialogue-marketing. With several offices throughout Europe and the USA, as well as cooperation partners in Asia and South America, AdLINK Group offers its clients a global network for brand advertising and performance-based direct marketing. Press contact: Tel.: Fax: Email: |
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| All contents © 2008 AdLINK* Internet Media AG. *unaffiliated with the U.S. company, AdLINK Cable Advertising LLC |
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