13.04.2007
Press release: AdLINK transfers its shareholdings in AdLINK Switzerland and AdLINK Austria to the Goldbach Media Group in exchange for a 19.4% interest in the Goldbach Media AG
Montabaur, April 13, 2007. (ISIN: ) today transferred its 50% shareholding in Switzerland and its 30% stake in AdLINK Internet Media GmbH Austria as a noncash contribution to the Goldbach Media Group, Küsnacht, Switzerland, in exchange for 19.4% of shares in Goldbach Media AG. The share contribution will result in extraordinary income of around EUR 10 million for in fiscal year 2007. The transaction was approved today by the respective Boards of .
In addition to their close legal ties, the two companies are also planning to extend their cooperation. This will focus on the development and marketing of common cross-media solutions for advertisers and the joint penetration of East European markets.
“We are looking forward to extending our successful cooperation with Goldbach Media Group in the Swiss and Austrian media sector to other sectors as well as to Eastern Europe. As a major shareholder, we will now profit from their cross-media know-how in a converging online media market,” says Marc Stilke, Speaker of the Management Board of .
Goldbach Media Group CEO Klaus Kappeler describes the alliance with AdLINK as follows: “Goldbach Media Group will benefit from the international network and online experience of AdLINK. In return, AdLINK will be able to utilize our know-how in classic advertising. Both companies expect the cooperation to add further impetus to their international growth.”
“The transaction will make AdLINK a major shareholder of the profitable Goldbach Media Group,” says Guy Challen, CFO of .
AdLINK’s portfolio of services in Switzerland and Austria comprises communication solutions for establishing and nurturing brands, for performance-based marketing, high-reach campaigns, direct targeting of selected groups and search engine marketing. Both companies will remain cooperation partners in AdLINK Group’s international network.
About the AdLINK Group
The AdLINK Group is Europe’s leading independent network for digital marketing solutions. With AdLINK Media, affilinet, net:dialogs, Sedo and the composite brand, the AdLINK Group comprises specialists in the business fields of Display Marketing, Affiliate Marketing, Direct and Dialogue Online Marketing, Domain Marketing and E-Mail Marketing. With its numerous local offices throughout Europe and the USA, as well as cooperation partners in Latin America, South America and Asia, the AdLINK Group offers its clients a global network for online marketing.
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