Press release: AdLINK Group Specialist Sedo Acquires Industry Pioneer, GreatDomains from VeriSign

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Home - Press - Press release: AdLINK Group Specialist Sedo Acquires Industry Pioneer, GreatDomains from VeriSign


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AdLINK Group

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Sedo

19.06.2007

Press release: AdLINK Group Specialist Sedo Acquires Industry Pioneer, GreatDomains from VeriSign

Addition Provides Sedo with Larger Footprint In Premium, Generic Domain Sales

Cambridge, Mass., June 19th, 2007 - Today, Sedo, domain-marketing specialist within AdLINK Group, announced that it has purchased GreatDomains from VeriSign, Inc. Sedo.com is the leading online marketplace for the buying and selling of domain names, and GreatDomains is an established marketplace focused exclusively on the trading of high-quality, generic domain names. The acquisition provides a tremendous opportunity to capitalize on the growth of the secondary domain name market.

GreatDomains.com will continue to be the leading marketplace for the finest generic domain names available. Great Domains has recently brokered major deals for premium domain names such as creditcare.com for $125,000.

With the purchase, Sedo will deliver its premium level of service that will be served under the GreatDomains brand. For domain names that qualify, buyers and sellers can expect to receive aggressive marketing of their domain name as well as expert personal and professional advice from a leading team of experienced industry brokers.

“GreatDomains pioneered the secondary market for domain names when it was founded in 1994, and is well known and respected throughout the industry,” said Tim Schumacher, CEO, Sedo. “Leveraging Sedo’s leading electronic trading system and the world’s largest network of buyers and sellers, will allow both brands to be better positioned and more effective for all our customers.”

„We are pleased with the acquisition of GreatDomains, a premium domain marketplace brand. This suits the AdLINK Groups overall premium digital network, and fullfills our demand to offer our customers highest quality and services.” says Marc Stilke, COO AdLINK Group.

The redesigned GreatDomains.com website is filled with new features that take best advantage of its outstanding inventory. Highlights include:

A new Premium Auction event to be hosted monthly with hand-picked domain names, an inspection period, and pre-qualified buyers
An advanced parking solution for listed names
A customized search product limited to only the most valuable inventory

“The GreatDomains acquisition reinforces Sedo’s commitment to maintaining and enhancing our leading position in the secondary domain name marketplace,” Schumacher continued. “As the industry begins to mature, providing different options and levels of service are critical to attracting an ever expanding customer base and maintaining our spectacular growth.”

While specific terms of the transaction are not being disclosed, the transaction is not material to VeriSign's ongoing operations and no VeriSign employees are affected by the transaction.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading online marketplace for buying and selling domain names and websites. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 7 million listings. The success of Sedo’s model has attracted a global membership base of more than 350,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN / German WKN: ), which is part of the German United Internet AG (ISIN / WKN ). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com). For additional information, please visit www.sedo.com.

About AdLINK Group

AdLINK Group is the leading independent marketing network for digital marketing solutions in Europe. With AdLINK Media, affilinet, net:dialogs, Sedo and the brand composite in its portfolio, AdLINK Group has specialists in display, affiliate, online direct and one-to-one marketing, as well as in domain and e-mail marketing. With approximately 400 employees, 17 offices in 9 European countries and the U.S., as well as cooperation partners in Latin America, South America and Asia, AdLINK Group offers its clients a global network for online marketing.

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