Montabaur, Germany, February 22nd 2006 - AdLINK Internet Media announces the launch of two new online advertising portfolios, AdLINK SELECT and AdLINK TARGET. 

This strategic move is in response to the changing needs of advertisers and their agencies.  It aims to streamline the AdLINK offering across Europe and heighten the effectiveness of online advertising for both brand building and response driven campaigns.

AdLINK SELECT is a portfolio of 15 ‘handpicked’, premium local content branded sites in each market with leading reach in their category.  Each one is recognised as a national or international household name, well-known for its high quality authentic content.  Sites such as Via Michelin and MTV are part of the AdLINK SELECT Network. 

Underpinning AdLINK SELECT is the company’s new Brand Sense Ad Suite; a collection of advanced, innovative online advertising formats to meet the diverse needs of marketers whatever their objectives.  The Suite comprises standardised high-tech display formats (rich media integration) and includes “roll over” video streaming, streaming skyscrapers and rectangles, corner peels, super banners, “mouse over” keywords and more.  The Brand Sense Ad Suite ensures the efficient and seamless implementation of any marketing programme across the whole AdLINK network and is constantly updated to benefit from new web technology.

AdLINK TARGET is a unique network of 3000 sites providing sophisticated social-demographic targeting driven by AdLINK’s pan-European Audience Research programme.  Advertisers can access over seventy five million internet users each month across Europe using AdLINK TARGET which also includes ten affinity categories: Technology, Entertainment, Travel, Business and Finance, Automotive, Women and Health, Search ISP, Youth & Students, B to B and E-commerce.

“This is a landmark in AdLINK’s global development and is designed to meet the evolving needs of advertisers, whether they are running local or pan-European campaigns.  AdLINK SELECT and AdLINK TARGET will heighten the performance of online advertising by enabling us to better match our product offering to our clients’ needs, as well as reducing the time needed for campaign planning”, says Stephane Cordier, CEO of .

Advertisers such as Turespana and KLM have chosen both AdLINK SELECT and ADLINK TARGET to target their campaigns in multiple market.

In addition, AdLINK is introducing a range of advanced campaign tools and dedicated expertise providing advertisers with sophisticated site evaluation capabilities based on content, audience, brand image as well as click-through rates.  This new resource of excellence is driven by a comprehensive pan-European demographic and social study that the organisation has undertaken across its entire network. 

“We have identified new emerging trends in the approach to online advertising.  What has become apparent is agencies’ ever increasing demand for dynamic online solutions that combine both massive reach and qualitative brand building opportunities.  We believe we have reshaped our offering to provide the industry with the very best of both” says Marc Stilke Speaker of the Board and COO at .

AdLINK Internet Media provides advertisers with a complete suite of digital marketing solutions for brand building, performance-based direct marketing and e-mail marketing supported by cutting edge technology combined with specialist local know-how. Whether the marketing needs are global, European or local, AdLINK has the infrastructure, the experience and the resources to ensure that all marketing and communication objectives are reached.

• The ability to provide “one stop shopping” across a wide range of digital marketing solutions.

• A proven track record with AdLINK SELECT in enhancing brand metrics, supported with campaign brand measurement research.

• Over 75 million unique users in Europe alone, providing unparalleled reach.

• Seamless pan-European campaign planning, execution and reporting.

• The ability to target according to social demographic research across the AdLINK TARGET network.

About

is Europe’s leading independent advertising network with 15 offices in twelve European countries and the USA, as well as strategic partnerships in Asia, the Middle East and South America. With the acquisition of Sedo, affilinet and CibleClick, is also active in the growing segments of domain marketing and affiliate marketing.

Contact partner:
Francois Lourdin
European Marketing Director
AdLINK Internet Media SA


France

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Internet: www.adlink.net