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| Home - Press - United Internet restructures Online Marketing segment and sells its investments in affilinet and Sedo to |
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AdLINK Group Websites
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25.04.2005 United Internet restructures Online Marketing segment and sells its investments in affilinet and Sedo to AdLINK is now Europe’s leading provider of online marketing services Montabaur, April 25, 2005. United Internet AG is to sell its investments in affilinet GmbH (shareholding: 100 percent) and Sedo GmbH (shareholding: 51.07 percent) for around EUR 30 million to . At the same time, United Internet will provide finance for the deal at standard market conditions. In fiscal year 2004, the two companies generated sales of EUR 26.7 million and an EBT of EUR 4.3 million. AdLINK (United Internet shareholding: 82.44 percent) will thus become Europe’s leading provider of online marketing services. Marc Stilke, currently responsible for the Online Marketing segment of United Internet, is to be appointed as a further member of the Executive Board of . "The sale means that our entire activities in the Online Marketing segment are now managed by ,” says Ralph Dommermuth, CEO of United Internet AG. "affilinet and Sedo will gain access to AdLINK’s pan-European sales organization and advertising client base, making their own international expansion even more effective.” In the coming years, online advertising is expected to account for a significantly higher proportion of total advertising spending. "With the creation of Europe’s largest independent online marketing service provider, we are also underlining our commitment to this market.” "The acquisition represents an important strategic step for AdLINK: with over 2.5 billion page impressions monthly, affilinet has the highest reach of all online sales channels based on affiliate programs in Germany, Austria and Switzerland. Some 600 affiliate programs and over 200,000 websites are currently to be found at www.affili.net. Sedo is the European market leader in domain marketing and the international market leader in the secondary domain market with some 1.8 million internet domains. Both companies operate in segments of the online marketing business offering above-average growth and represent a logical addition to our existing activities,” explains Guy Challen, CFO of . The growing importance of the online marketing sector is also reflected by personnel changes announced by United Internet AG and : Marc Stilke, currently General Manager with responsibility for the Online Marketing segment of United Internet AG, is to be appointed as a further member of the Executive Board of as of April 25, 2005. "In future, we will be able to offer advertisers and agencies the full range of online marketing services from a single source and help them optimize the digital marketing mix of their advertising budget. Website operators and domain owners will also profit from the best possible marketing of their assets,” states Stilke. About United Internet AG () With over 3.5 million customer contracts, United Internet AG is one of Europe’s leading Internet Service Providers (ISP). In its "Product” segment, the Group’s value-added internet services and fast internet connections are directed at private users, small/home offices (SoHos) and small to mid-size enterprises (SMEs). These groups are served by the brands GMX, 1&1 and Schlund+Partner. In addition to its "Product” business, the Group is also engaged in "Outsourcing” (via the brands InterNetX and twenty4help) as well as "Online Marketing” (via the brands AdLINK, Sedo and affilinet). About () AdLINK markets online advertising space and digital marketing concepts and is the leading independent supplier of digital communication solutions in Europe. AdLINK is represented by 12 offices in 10 European countries and has a total placement network of more than 2,800 websites generating an average of 4.1 billion page impressions per month in 2004. Cooperation agreements in Latin America, Asia and the USA enable AdLINK customers to benefit from the strength of a global advertising network. AdLINK products include communication solutions for brand building and brand management (AdLINK Branding Solutions), performance-based digital marketing (Response Republic) and direct targeting of selected user groups via newsletter and eMail (Composite Digital Media). Contact partner: United Internet AG Press spokesman Phone: Fax: E-mail: United Internet ordnet Online-Marketing-Segment neu und veräußert Beteiligungen an affilinet und Sedo an die AdLINK wird führender Online-Marketing-Dienstleister in Europa Montabaur, 25. April 2005. Die United Internet AG verkauft ihre Beteiligungen an der affilinet GmbH (Anteil: 100 Prozent) und der Sedo GmbH (Anteil: 51,07 Prozent) für ca. 30 Mio. EUR an die . Gleichzeitig stellt United Internet die Finanzierung zu marktüblichen Konditionen bereit. Die beiden Gesellschaften haben im Jahr 2004 bei einem Umsatz in Höhe von 26,7 Mio. EUR ein EBT in Höhe von 4,3 Mio. EUR erwirtschaftet. AdLINK (United Internet Anteil: 82,44 Prozent) wird damit zum führenden Online-Marketing-Dienstleister in Europa. Marc Stilke, bislang bei United Internet für das Segment Online Marketing verantwortlich, wird zum weiteren Vorstandsmitglied der bestellt. "Mit dem Verkauf sind unsere gesamten Aktivitäten im Segment Online Marketing in der zusammengefasst", sagt Ralph Dommermuth, Vorstand der United Internet AG. "affilinet und Sedo erhalten den Zugang zur pan-europäischen Vertriebsorganisation und Werbekundschaft von AdLINK und können so ihre Internationalisierung noch effektiver vorantreiben". Die Online Werbung werde in den kommenden Jahren ihren Anteil an den Gesamtwerbespendings signifikant erhöhen. "Mit der Schaffung des führenden unabhängigen Online-Marketing-Dienstleisters in Europa unterstreichen wir unser Commitment für diesen Markt." "Der Erwerb ist eine wichtige strategische Weichenstellung für AdLINK: affilinet ist mit monatlich mehr als 2,5 Mrd. PageImpressions der reichweitenstärkste, auf Partnerprogrammen basierende Online-Vertriebskanal in Deutschland, Österreich und der Schweiz. Zur Zeit sind über www.affili.net rund 600 Partnerprogramme und rund 200.000 Websites eingebunden. Sedo ist europäischer Marktführer für Domain-Marketing und mit einem Angebot von 1,8 Mio. Internet-Domains Marktführer im weltweiten Domain-Sekundärhandel. Beide Unternehmen sind in überproportional wachsenden Segmenten des Marktes für Online Marketing tätig und stellen eine sinnvolle Ergänzung unserer Aktivitäten dar", erläutert Guy Challen, Vorstand der . Ansprechpartner: United Internet AG Press spokesman Phone: Fax: E-mail: |
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| All contents © 2008 AdLINK* Internet Media AG. *unaffiliated with the U.S. company, AdLINK Cable Advertising LLC |
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