Pointroll's technology consists of an advertising creative (typically in the form of a 468x60), that when specific sections are rolled over, will produce independent windows off of the creative thereby expanding the ad. Each one of these windows is capable of consisting of standard HTML, streaming audio and video, Macromedia Flash, and even Dynamic content.
The problem with a lot of the new technologies available is that it is difficult to use, but Pointroll has created a GUI where advertisers can create their own pointroll ads and Pointroll even went so far as to make a dummies book to explain it further.
For Pointroll Specifications, click here .
|
Banners
