Unicast's technology is the Superstitial. The way the Superstital works is that when a user encounters a Superstitial Ad Tag on a site, the application will begin downloading in the background without interfering with the users web viewing. If a user goes to a new page, the application will stop downloading so the new page can be viewed and then continue once the page is completed. Similar in appearance to a television commercial, Unicasts creative consists of Macromedia Flash and Java in conjuntion with standard gifs and HTML to simulate this for the web.
For Unicast Specifications, click here .
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