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   Flash : Relative Brandmark   
 
 Description

   A Relative Brandmark is the creative which can use the webpage for hosting purpose and deliver an ad through a Flash animation, the Flash animation here is dependant to the Banner/Badge or the Skyscraper, that's mean its position is set in function of the position of the Banner/Badge or the Skyscraper, the positioning of the Flash Creative is made dynamically.

 AdLINK Acceptance
 
File format Swf. AdLINK recommand the version 5 when it's possible to publish the swf in this version.
File weight Under 15ko.
Backup Image A backup image must be always provided for the users who don't have the Macromedia Flash plug-in. The dimension must be always the same as the flash animation dimension. This backup image will be served like a popup, so its dimensions must be less than 250x250 (pixels).
Dimension Any Size.
Linking URL using of the clickTag variable implementation. If the new window has to be sized, AdLINK recommand to use this Macromedia ActionScript Code :
   getURL("Javascript:f4d_open_window()","_self")
The f4d_open_win function is an AdLINK template embeded function.
Rich Media Relative Brandmark Code The Rich Media Relative Brandmark code will be provided by AdLINK. The template is designed to avoid any kind of conflict between the ad code and the website code, and contains special scripts for special issues like dropdown menu and z-Index.
Special request for Flash Brandmark ads : The flash animation must contains this Macromedia ActionScript Code to hide the flash layer once the animation is finished.
   getURL("Javascript:f4d_hide_layer()","_self")
This ActionScript must be implemented in the last frame of the animation. A skip/hide button must be also implemented to leave the user the freedom to skip/hide the Flash Brandmark layer. If the skip/hide button is not implemented, AdLINK will add it.
Implementation Level

 Sites Restriction

Flash None. Some site don't accept sounded flash animations.
Floating Some sites doesn't accept floating ads at all. For technical reasons some sites can not accept any king of floating ads, for i.e if the AdLINK tag in contained in website framed page, a checking has to be done and received the approval of our Richmedia specialist.
 
Copyright 2002